Facilitating Your Business with China

First Link was established to bridge a vital gap between US businesses and Chinese partners.

Think of us as your “China Office” in the US. The sourcing and procurement specialists it would be nice to have on hand. The people who always seem to have the right connections to get what you need.

That’s us. We provide the First Link (and sometimes other links along the way) that enables your business with China.

We believe that serving clients begins with understanding; an understanding of client needs, their US or China partners, and the greater environmental factors between the two countries. Lived experience in the US and China, professional language proficiency and strong insight into the cultural environments of both countries form the foundation of the services we provide.

Consulting

Communication

Collaboration

Connection lies at the heart of all transactions, but can be difficult to form across countries and cultures. We strive to be a bridge that enables our US and China clients to forge meaningful business relationships across cultures and borders.

Latest Posts

Touring Asia Mall with the Second Gentleman and SBA

Justin Lipsky helped arrange a visit for the U.S. Second Gentleman and SBA Administrator at Asia Mall in Eden Prairie, Minnesota.

C2M: Examining the New Trend

An analysis of the Consumer-to-Manufacturer model being touted in China as a supply chain revolution.

“The Next Wave” Surges on Social Media: Bilibili Breaks Away from ACGN

In Translation: Bilibili’s controversial new promo and a look behind their attempt to break out of their niche market.

Tmall Beauty Bucks Trend with 50% March Growth

In Translation: E-commerce drives growth for Tmall Beauty despite Covid-19 economic slowdown.

Justin helped us to understand how our brand comes to life across Chinese e-commerce platforms. In sharing his knowledge of the market, he helped provide us with a clearer picture of where our brand fits into the competitive landscape. Our work with Justin enabled us to identify areas of opportunity regarding our marketing efforts in China.

Our event was much more successful with Justin's help. He quickly grasped our needs to help problem solve during the planning process, and was key to ensuring the event ran smoothly and that all of our guests from afar were well taken care of. I was impressed by his professionalism, resourcefulness and flexibility in working with us to achieve our goals.

Justin's time spent living and working in China and his personal ties to the country have given him a keen insight into its language and culture. His competency in formal social etiquette and business etiquette and lived experience in Chinese society make him a valuable asset to any team.

The First Link Advantage

Specialization

First Link is a specialized consulting provider facilitating business between the US and China.

Personalization

We focus on providing personalized, high-quality services to businesses working with Chinese partners.

Adaptability

We provide a broad range of services that minimize linguistic and cultural barriers to your business activities.